Changing Consumer Demand And Preferences in The Jewelry Industry

Changing consumer demand and preferences in the jewelry industry

Traditional culture elements are favored: consumers tend to choose designs with traditional culture elements. Products that incorporate elements such as ancient methods, enamel, silk are popular in the market, covering a variety of production techniques such as enamel, cloisonné, and ancient methods.

The requirements for craftsmanship and design are: consumers pay more attention to the innovation and differentiation of products themselves, and the requirements for craftsmanship and design are constantly improving. IP co-branded jewelry with both aesthetic and cultural connotation is highly sought after, such as cartoon IP co-branded jewelry such as Sanrio and Kuromi.

Diversification of purchase channels: with the of e-commerce and social media, young consumers are more inclined to understand jewelry styles, craftsmanship and investment value through social media, and "plant grass" products through live broadcast, and purchase them on online platforms. At the same time, many consumers will go to physical stores to try on or inspect goods after learning information online, and the consumption model combining and offline is becoming a new trend.