Three Core Trends in The Jewelry Industry in 2025

The Three Core Trends in the Jewelry Industry for 2025: The Rise of Domestic Trends, Technology-Driven Innovation, and the Sustainability Revolution

一、 Gold Price Volatility Reshapes the Consumer Landscape

In 2025, international gold prices experienced significant volatility. In April, COMEX gold futures broke through the $3,500 per ounce mark, driving domestic gold jewelry prices to a peak of 1,025 yuan per gram. However, prices fell back to the 858 yuan per gram range in May. This volatility led to a significant divergence in consumer behavior: demand for investment gold bars grew by 3% year-on-year, reaching a historical high, while traditional gold jewelry consumption dropped to its lowest point since 2020. Brands like Zhouxifu stimulated consumption through innovative marketing campaigns such as “Buy Gold, Win a Car” (with prizes including the Huawei Wuling M7), achieving daily sales exceeding 10 million yuan and setting a new benchmark for industry marketing.

二、 Design Revolution and Technology Integration

1、Globalization of Chinese-inspired design: Intangible cultural heritage (ICH) IP jewelry sparked market demand at the China International Consumer Products Expo. LARWINER's “Prosperous Era” brooch, blending Qing Dynasty court aesthetics with Western craftsmanship, achieved daily sales exceeding 10 million yuan.

2、Rise of Smart Jewelry: 3D printing and AI technology are driving customized production, with health monitoring and AR try-on features becoming new selling points. The 3D modeling technology showcased by Zheng Jingyi Vocational School is reshaping design education.

3、Naturalist Trend: At the Shanghai Jewelry Fair, organic forms like crystal flowers dominated the designs, while the return of maximalism highlighted individual expression.

三、 Sustainability Becomes an Industry Consensus

Environmental protection principles are integrated throughout the entire supply chain: The antique jewelry market promotes a circular economy with the concept of “jewelry that has been loved,” with 1940s retro pieces gaining popularity; breakthroughs in lab-grown diamond technology enable jewelry to coexist with environmental protection, with some brands achieving 100% biodegradable packaging. Young consumers, especially Gen Z, prioritize sustainable attributes, with 64% of Gen Z consumers prioritizing environmentally certified products when purchasing gold jewelry.

Future Outlook

The industry is undergoing a multi-dimensional upgrade from a “store of value” to an “emotional carrier + technological product + cultural symbol.” With the recovery of the wedding market and the acceleration of the “national trend” going global, a new round of growth is expected in the second half of 2025. However, brands must balance the risks of gold price fluctuations with consumers' expectations for design innovation.