Founded by British independent jewelry designerChloe Bennett in June 2019, Lumiire Jewelry is a minimalist sterling silver jewelry brand focusing on wearable fine jewelry for modern independent women.
Chloe grew up by the coastal town of Brighton, UK. She has been obsessed with natural light and winding water ripples since childhood. In early spring 2019, Chloe experienced a long-term emotional bottleneck: she struggled to balance her identity as a designer, daughter and independent female individual, confused about the definition of feminine beauty.
On a seaside sunset evening in Brighton, she witnessed a unique coastal scene: the pale pink sunset glow, silvery sea wave reflection and warm golden twilight blended together, winding and intersecting with the rolling tide. Three different tones fused perfectly without conflict, soft, powerful and inclusive at the same time.
Shocked by the seaside scenery, Chloe created our signature Tri-Color Twisted Hoop Earrings within one month. She adopted pure 925 sterling silver as the base material, designed interlocking twisted lines to simulate endless sea waves, and applied three-tone electroplating craft to restore the seaside sunset color.
Every twisted radian stands for reconciliation and balance. Pink stands for tenderness, silver stands for inner persistence, and gold stands for self-shining. Chloe wants to convey the core brand idea: modern women do not need to be defined by a single style. You can be gentle, firm and brilliant all at once.
Up to now, Lumiire Jewelry insists on hand-polishing every silver jewelry detail, adopts hypoallergenic raw materials suitable for sensitive ears, keeps minimalist and natural design, and accompanies every woman to embrace her multi-sided beauty.
